WORKOUTWOLF was created to supply the products that we want to wear. We spend a lot of our time being active and so the clothing that we choose is important to us. We like comfortable, fitted items that feature minimalistic yet aesthetically pleasing designs, and that is what we intend to provide to our customers.

We are a young company which started from a simple idea: a neutral colour T-shirt with branding on the chest. It isn’t revolutionary but it’s something that we feel is underappreciated in today’s fashion, and we wanted to rectify that.

As with any brand the name and logo are incredibly important. We spent a lot of time thinking about what this brand would represent and wanted to ensure that message came across to our customers. Our name is a combination of the purpose of our products, and a symbolic reference to power and determination which we feel are key to success. WORKOUTWOLF. Simple, but meaningful.

From there we developed a logo that was a clear representation of the brand in both name and values. The line art style of our logo represents the minimalism of our products, whilst its geometric pattern provides an aesthetically pleasing visual. Subtle, but recognisable.

The company’s beginning was a solo venture, but talented individuals are being added to the team as we grow. We have recruited Athletes who believe in the brand and work tirelessly to represent it.

What started with a bedroom office and a simple idea has turned into a functioning business and a team of quality people who believe in success. We’ve learned a lot in a short time – business management, working with suppliers, marketing – and we have a long way to go. We are growing, we are improving, and we are determined to make WORKOUTWOLF everything that we believe it should be. We hope that you will be a part of our journey.

- Jack and Eben, WORKOUTWOLF.